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Company Profile
Ulead is a leading developer of innovative video, imaging and DVD authoring
software for desktop, server, mobile and Internet platforms.
Ulead's Mission to Impact the Digital Lifestyle
For more and more people, creating and managing digital content - and sharing it
with others - is becoming a part of the way they work, learn and play.
Ulead software is about personalizing digital media. Whether it's digital
photos, video or audio, Ulead software allows users of all levels to create and
share digital content that reflects them as individuals.
While personalization can take many forms, all Ulead products help people
complete tasks more easily, efficiently and with better results. We call this
Creative Intelligence and think it's the Ulead difference.
Background
With annual revenues greater than US$30 million and a software installation base
reaching in the millions, Ulead is a leader in the global multimedia software
industry. According to figures from industry source Softletter, Ulead is among
the 50 largest companies in the PC software industry.
In the US software market, PC Data ranks Ulead products among the top four
titles in image editing, video editing and 3D categories. Ulead® VideoStudio™ is
the No. 1 video editing software in Japan. With Ulead® MediaStudio® Pro, Ulead
holds over 43 percent of the Japanese video editing market.
Ulead, a Chinese word meaning "Strength Through Friendship", was founded in 1989
by three friends wanting to produce innovative multimedia software solutions for
world markets. Our mission is to be a leading solution provider for digital
media authoring and publishing, crossing all platforms for consumer, corporate
and Internet environments.
Headquartered in Taipei, Taiwan, Ulead has over 500 employees and maintains
branch offices in the United States, Europe, Japan and China. In March 1999,
Ulead became the first publicly traded software company in Taiwan.
Technology and Innovation
Each Ulead product delivers superior value by providing a complete solution to
meet users' needs. Ulead products provide the latest in technology in an
easy-to-use environment at an affordable price. Consistently winning market
recognition, Ulead products are acknowledged for a number of multimedia industry
firsts:
* The first image editor to deliver true-color image editing on the Windows
platform
* The first image editor to include Web graphics optimization and animation
tools
* The first consumer video editor to offer native MPEG-2 editing
* The first consumer video editor to offer integrated DVD authoring
* The first consumer editor for cell phone images
* The first DVD creation tool with two-layer menu templates
Marketing Strategies
Ulead markets a full range of imaging, video, 3D creativity software and content
for individuals, enterprises and industry partners. Ulead products are available
in all major languages and in retail, OEM bundle and ESD configurations. Select
products are available for both PC and Mac platforms. Ulead retail products are
sold through a network of distributors and can be found in computer software
resellers and superstores worldwide.
With partners in Asia, Europe and North America, Ulead-branded solutions add
value to all levels of imaging and video products. Under the iMira™ brand,
Ulead's server tools help businesses add digital media and security services to
their Web sites and e-mail systems.
Ulead maintains a stable of Internet properties in English, Japanese, German,
French, Simplified and Traditional Chinese. Ulead Web sites receive over nine
million page hits per month and offer visitors company & product information,
easy access to customer & technical support, and a secure product ordering
environment.
Ulead is one of the world's leading vendors of software through the Web, with
direct sales over the Internet in excess of 15 percent of retail revenues. All
Ulead products are fully downloadable and millions of trial versions of Ulead's
software are downloaded annually.
Industry Recognition
Ulead products are recognized by press worldwide for quality. Since its release
in September 2002, PhotoImpact 8 has received over a dozen awards from major
computer publications in North America, Europe and Asia.
In 2001, Ulead products received over 35 awards from industry publications. The
previous year, Ulead's flagship video-editing product, MediaStudio Pro, received
11 major awards from US, European and Asian media, including Best Product of the
Year from Videomaker Magazine.
Building the Future
Ulead is expanding its leadership in client software to server, mobile and
embedded business models.
Initiatives include the iMira.com photo sharing Web site. Built on the concept
of input anything, share anywhere, iMira.com extends the value of Ulead software
from client-only systems to hybrid solutions offering integrated Web-based
services.
Ulead Enterprise Solutions offer a range of quickly deployable, server-based
image and Web-related enterprise tools to create online albums, edit photos
online, filter e-mail, and customize content for Web enabled devices.
Ulead® Photo Express™ M-Style, imaging software for the Nokia 7650, is Ulead's
first offering for mobile devices. Running on the Symbian OS Series 60 platform,
Photo Express M-style is ideal for digital photo consumers leading the
convergence of cell phones and digital cameras.
Summary
Since founded, Ulead has brought innovation to the multimedia market and amassed
large numbers of loyal followers due to its commitment to creative products that
are easy to use.
One of only a handful of companies able to integrate the latest image, video and
3D technologies, Ulead is uniquely positioned to provide value to hardware
manufacturers and retail markets.
Welcome to Creative Intelligence. Welcome to Ulead.
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