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UGG Australia – A look back at 25 years of sheepskin
In 1978, Brian Smith, a young Australian surfer, brought a core piece of "Down
Under" to the United States. For years, craftsmen have been stitching sheepskin
boots on the beaches of Australia and New Zealand, however it took a bold and
enterprising Smith to introduce a quirky Australian tradition to the United
States.
Armed with only a few pairs of UGG sheepskin boots and a positive attitude,
Smith hit the streets of New York. However, his reception was not a friendly
one, and he was sent packing, with the same few pair in his suitcase.
But Smith was persistent and more than a little stubborn. He knew that there had
to be a place for his boots in the US market, so he traveled west to do little
surfing in California. Arriving there he was shocked to find that there was
already a small group of well-traveled surfers who’d brought similar sheepskin
boots back from Australia. He’d found his niche, and he never had to leave the
beach.
His first season in business Brian sold 48 pairs of boots to 5 accounts. Of
course, it was the California surf market that grasped the genius of these
sheepskin boots. UGG Australia became a must-have for surfers just out of the
water.
Since then, UGG Australia has gone from a small time surf brand to the global
leader in luxury sheepskin footwear. The product range has also grown beyond
boots to incorporate casual footwear, slippers, and all-weather products made of
the same fine Australian sheepskin.
"UGG Australia is the real deal," says Connie Rishwain, President of UGG
Australia. "Once you wear UGG Australia, you’re hooked. They’re original,
authentic, and the ultimate in luxury and comfort."
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