|
[Home]
[Up]
| |
Click here for Blair Discount Coupon Code Information
About The Company
Headquartered in Warren, Pennsylvania, Blair Corporation sells fashion apparel
for women and men and a broad range of home products primarily through direct
mail. Blair's thriving business is built on over 94 years of offering unique
products with a strong value proposition and serves millions of active customers
throughout the United States.
Targeted catalogs and letter-style promotions depicting a broad array of women's
and men's apparel and home products are mailed directly to existing and
prospective customers. Blair's expanding product lines are also conveniently
available online through the Company's fully-integrated Internet shopping Web
sites: www.blair.com for women's, men's and home fashion values;
www.crossingpointe.com, offering trendier women's and home styles; and
www.irvinepark.com, featuring impeccable office attire for men and women.
Blair has also recently entered into the business-to-business market with its
Allegheny Trail division, which supplies retail chains with the quality, rugged
outdoor and active apparel that's so popular today. Allegheny Trail is marketed
through a nationwide sales force, catalogs and the Web site www.alltrail.com.
All Blair merchandise is designed and manufactured to the Company's
specifications by hundreds of independent suppliers. Blair's own International
Trade Division sources unique high-quality products from more than 30 countries
all over the world, providing the Company with a significant competitive
advantage.
In 1910 the founder of New Process Company, John L. Blair, Sr., took a simple
concept and built it into a flourishing business -- he sold black raincoats to
ministers and funeral directors through the mail with credit extended for a full
"week's free trial."
Today, as one of the nation's first and largest direct marketers, Blair
Corporation is ranked the 8th largest consumer apparel cataloger in the United
States with annual sales of more than $580 million.
In keeping with its mission to be the best direct marketer serving
value-conscious consumers, Blair continues to invest heavily in developing its
marketing and database technology, credit management models and segmentation and
circulation models.
Through its multi-channel marketing strategies, Blair is enhancing its position
as the premier direct marketer to the growing mature, value-conscious consumer
segment and capitalizing on the explosive growth of the Internet
Blair's operating facilities, comprised of more than 1.4 million square feet,
include its main headquarters, state-of-the-art fulfillment and merchandise
return centers, telephone service centers and retail outlets, which are all
located in Northwestern Pennsylvania. In addition, it operates a catalog outlet
in Delaware. The Company is publicly traded on the American Stock Exchange (AMEX:BL).
|
