Headquartered in Troy, Mich.,
Entertainment Publications is a leading provider of promotions
and discounts. Best known for the popular Entertainment® book
and savings site, Entertainment.com, the company helps people
get more for their money by providing them with billions of
dollars in discounts every year.
The company's other products include an online savings
membership; customized discount programs, and Sally Foster®
giftwrap and gift products. Entertainment Publications is an
operating business of IAC
(NASDAQ: IACI).
History
The Entertainment success story began in 1962 when Hughes and
Sheila Potiker, a suburban Detroit couple, developed a local
coupon book offering discounts on sports, leisure activities and
vacations. The next year, restaurants and other categories were
added. Since then, Entertainment has expanded its product lines
and now serves over 150 major markets throughout the United
States, Canada and Puerto Rico and has an international licensee
in Australia. In 2003, the company was purchased by IAC.
Valuable Offers from High-Profile
Merchants
One of Entertainment's key assets is a proprietary coupon
database of nearly 60,000 local merchants that offer "2-for-1,"
50% off and other valuable discounts appearing in the company's
savings books, online membership (on entertainment.com), custom
discount programs and on various affiliate partner Web sites.
Entertainment's success is based on consistently attracting
high-profile merchants, from the very best local proprietors to
the most popular regional, national and online businesses.
Product and Web site Overview
- Entertainment® book - The company's
flagship 50% off savings book.
- Entertainment.com book membership -
Complements the Entertainment® book by providing members
additional printable discounts, online offers and other
benefits in their area.
- Entertainment online membership (available
through entertainment.com): The Entertainment
online membership features nationwide 50% off discounts on
everything from restaurants, hotels and family activities to
groceries, dry cleaning and car repair.
- Values® and Gold C® coupon books -
Lower-priced versions of the Entertainment® book with fewer
offers.
- Custom Discount Programs - Coupon
books, directories, cards and online discount programs that
can be customized for nearly any application.
- Sally Foster® - The premier brand in
giftwrap, related accessories and chocolate for the
fundraising market.
One For the Community
Through the One for the Community® (OFTC) program, Entertainment
helps provide communities throughout North America with the
necessary funding for educational, non-profit and other worthy
causes. Funds raised through OFTC have gone towards the purchase
of textbooks, computer labs, playground equipment, feeding the
hungry, cancer research and much, much more.
The OFTC program works through partnerships Entertainment forms
with local TV and radio stations, and/or sports teams, who
provide schools and community groups with the necessary media
exposure to get their sales off the ground.
Availability of Products
- Entertainment products are also available on
entertainment.com, SallyFoster.com and by calling
888-231-SAVE.
- Schools, community and employee groups frequently use
Entertainment products as a fundraiser and retain up to 50%
of the sale proceeds.
- Large corporations and small businesses incorporate
Entertainment® books and custom discount programs into their
sales, marketing and employee benefit programs.
- Major retailers, direct marketers and online businesses
sell Entertainment® books and custom discount programs.
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